WoWoNiNi redesigned and developed the WooCommerce e-commerce website for TCE Sports Sdn. Bhd., the company behind the Seahawk fishing brand in Malaysia. The project focused on modernising the online store, improving product presentation, and building a custom PRO STAFF management system to showcase staff expertise and social media presence.
Project Overview
- Industry: Sports Fishing & Retail
- Services: WooCommerce Development, E-Commerce Redesign, Custom PRO STAFF Management System
- Platform: WordPress, WooCommerce
- Location: Malaysia
- Project Type: E-Commerce Website Revamp with Custom Staff Profile System
About TCE Sports Sdn. Bhd.
TCE Sports Sdn. Bhd. is one of the early fishing tackle companies in Malaysia and the company behind the Seahawk brand, which was created in 1978. Seahawk is a widely recognised Malaysian-grown brand in the sport fishing industry, known for innovative, high-quality, and affordable fishing tackle, with presence across Malaysia and other markets in Southeast Asia.
Business Challenge
The client needed an improved e-commerce experience to better present its fishing products and strengthen its online brand presence. In addition, they required a dedicated PRO STAFF page where each staff member could be matched with specific expertise, such as casting rods and different fishing skill sets. The client also needed an admin-friendly way to manage these staff profiles and link each profile to social platforms such as Instagram, YouTube, and TikTok.
Solution & Development
WoWoNiNi redesigned the WooCommerce shop and built a custom PRO STAFF management system using WordPress. The solution allows the admin team to key in detailed staff profile information, assign product expertise and skill sets, and manage links to each staff member’s social media channels from the backend.
- WooCommerce e-commerce redesign
- Improved product presentation and category structure
- Custom PRO STAFF profile page
- Admin portal for managing staff expertise and profile data
- Support for Instagram, YouTube, and TikTok profile links
- Responsive design for mobile and desktop users
Key Features
- Modern WooCommerce shop for fishing products
- Dedicated PRO STAFF page for brand ambassadors and experts
- Staff profiles linked to specific products and fishing skill sets
- Admin-friendly backend for profile and content updates
- Social media integration for Instagram, YouTube, and TikTok
Results & Outcome
- Improved online shopping and brand presentation
- Better visibility of staff expertise and product knowledge
- Easier internal management of PRO STAFF profiles
- Stronger engagement through social media-linked staff pages
- Scalable WooCommerce platform for future product and profile growth
Related Services
This project involved our
E-Commerce Development Services
and custom WordPress system development for retail and sports brands in Malaysia.
Start Your Project
Looking to build an e-commerce website with custom staff management or brand ambassador profiles? Contact WoWoNiNi to develop a WooCommerce solution tailored to your business needs.