SEO Content Optimization Checklist
1. Research The Best Keywords
You can use tools like Google AdWords Keyword Planner and Google Trends to discover how various terms and phrases perform in search results. Try to use more detailed long-tail key phrases that fit your specific product or service. This will help you attract more targeted traffic and improve your chances of ranking higher in search results.
2. Optimize Your Headlines
Your headline is the most important thing people will see when they find your organic result after a search. Make sure it accurately reflects the content of your article, and make sure it’s compelling enough to make people want to click through to read more.
3. Use Keywords Naturally And Strategically
When creating content, don’t repeat a keyword too often just because it’s the highest ranking for your audience. You will end up sounding insincere and robotic. And Google will punish that page by pushing it to lower the search results.
4. Incorporate Locally Relevant Phrases
If you have a local business, make sure to include geo-specific terms in your keyword phrases to ensure that your content shows up prominently in those searches. By doing this, you’ll be able to attract more local customers who are searching for the products or services that you offer.
5. Optimize Your Images For SEO
Images that are uncompressed and unoptimized can slow down the speed at which page loads, and this can hurt your SEO. Use image compression tools to optimize your images and improve your website’s performance.
6. Get Your Internal Linking Right
One way to improve the ranking of your older blog posts and pages is to reference them in your newer content using descriptive anchor text. This helps new readers discover your older content, and can also give a boost to the ranking of those older pieces.
7. Link To Credible External Pages
When preparing the content for your website, you can do some related research as references and include these hyperlinks within the text.
8. Optimize For Mobile
More and more people are reading content on mobile devices, while Google has started penalizing sites that are not optimized for mobile. This means that if your site is not mobile-friendly, you could be losing out on search traffic and potential customers.
