When many companies develop their website, most of the focus is on the home page and product/services page, etc. The importance of the contact us page is often ignored. However, did you know that the contact page could get more page views than any other section on many websites?
Therefore, the contact page is one of the top four most important pages on your website no matter what you are in which industry. Because it is one of the most visited site pages for most companies.
Therefore, today we will share some tips and best practices for a contact page.
Best Practise For A Contact Page
1. Easy To Find
If you want your contact page to be successful, you need to make sure users can actually find it.
We recommend having a call-to-action in both the top navigation of your website and in the footer, as well as including CTAs to your contact page in places like your about page or certifications page. By doing this, you’ll ensure that users will be able to easily find your contact page and fill out the form when they’re ready.
2. Include CTA
Many industrial and manufacturing websites tend to use forms to generate leads, which can often look spammy or interrupt the flow of the design. A better strategy is to use a mix of enticing CTA buttons across the website and blog posts (or on social media channels like Facebook and Instagram), and link to a dedicated contact page.
The form and CTA should work together to create a strong industrial lead generation strategy. Ultimately, you want to lead prospects from evaluating your business to contacting you.
Be sure to include a clear call to action, whether that’s a phone number, email address, or button at the bottom of the form. This will allow prospects to choose their preferred method of contact.
3. SEO Strategy
Your website’s contact page can also help improve your search engine optimization (SEO) strategy. By including relevant keywords on this high-traffic page, you can signal to Google that it’s a significant page.
Many businesses choose to include rich text, meta descriptions, images, and maps on their contact us pages. While this is good practice for website pages and blogs, it’s often an overlooked opportunity to boost search rankings.
What Should Include In A Contact Page?
Contact Us Form
Adding a submission form to your contact page could be the answer. Allowing customers to communicate directly with your business can create a more personal relationship and lead to more conversions.
Allow prospects to fill out will help you understand their problem more clearly and gather the information you need to solve it more effectively. The form should be short and to the point, avoiding unnecessary fields or words.
Multiple Ways Of Contact
It’s important to have an online contact form on your website, but it’s also a good idea to include your phone number, physical address, and email address. This way, customers and prospects can reach out to you in their preferred form of communication.
It’s important to remember that not everyone likes to contact people in the same way, so providing multiple options shows your company is flexible and willing to work with users in a way that works best for them.
Functions That Suitable To Include On Contact Page
The content on your website’s contact page is vital in helping you connect with your visitors and providing them with the information they need to get in touch with you. Make sure that your contact page includes the following:
- A clear explanation of why a visitor should contact you.
- A description of how you can help solve your visitors’ problems.
- Your email and phone number so that visitors can quickly find the required information.
- A short form that uses fill-in-the-blank fields to help you understand who’s contacting you.
- A call-to-action to keep people on your website and provide them with another option if they don’t want to complete a form.
- A showcase of your main company ideas, such as a list of recent blog posts or articles about the company in the press.
- Links to your active corporate social media accounts, such as Twitter, Facebook, Instagram, and LinkedIn, to give visitors a way to engage with your business.
- A redirect to a thank-you page that explains when and how you’ll contact the visitor.
So there you have it, the list of tips on how to create a functional ‘Contact Us’. Is your business’ contact page up to par? Take a look and see if there are any tweaks you can make to give your site visitors a better, easier, and more enjoyable experience.