13 Pages Your Company Website Absolutely Must Have!
Before developing a website for your company, other than purchasing a domain name, the first thing you need to be concerned about is what kind of hosting you should have. Reliable web hosting ensures your visitors have access to your products and services when they need them most.
1. Home Page
In order to make your website as successful as possible, you need to have a strong and compelling copy on your homepage. This is the page that most people will see first, and so it’s important to make a good first impression. Your homepage should be well-designed and professional-looking, and it should load quickly. Keep in mind that you only have a few seconds to capture someone’s attention, so make sure your content is intriguing and relevant. For more tips, you may refer to this post.
What to include:
-A short description of who you are and what you do
-A brief explanation of your services and products
-Bullet points on how you can help your potential customer or client
By following these tips, you can ensure that your homepage is successful and helps you to achieve your business goals.
2. About Page
The about page is one of the most important pages on your website. It’s where you tell your story and let your visitors get to know you, your company, and what makes you different from the competition.
What to include:
A brief summary of your company history, and what makes you unique. Be sure to include pictures of your staff or yourself if you’re a sole proprietor. You can also list any awards or recognition your company has received.
3. The Services Page (If Applicable)
On this page, you can share all the details about the services your company provides. You are encouraged to begin this page with a summary of your services.
If your services are broad and the descriptions are extensive, you may consider dividing them into sections. You could add a landing page link for the visitors who are interested to know more about the particular service.
What to include:
– A synopsis of services presented
– Bullet points of services with short explanations
– Links to learn more about the particular services (Optional)
– The advantages of using your services
– How your services differ from your competitors
4. Product Page (If Applicable)
Use this page to offer details about the products you sell. Start with a short summary of what you’re selling, then list your products. If you have extensive information on each product, consider dividing them into categories. Add links to product pages that have more information.
What to include:
– Short summary of each product
– A button to link to product pages that have more information
– Provide value to the customers which differs from your competitors
5. FAQ Page
The FAQ page is the perfect place to answer the most frequently asked questions from your customers. This page provides honest answers to questions that potential customers may have, and also serves as a call to action, persuading them to take the next step and buy your product or service.
What to include:
– The most common questions from your customers
– Provide answers that can remove doubts that a customer may have
– Help your customers to build trust in your company
6. Testimonials/Reviews Page
You have received many positive reviews from your customers but nowhere for you to “show off”? This is the best place for you! Other than only putting up the words, you can take permission from your customers to provide their photos and even link to their social media accounts. Doing can increase the source’s credibility and establishes trust.
What to include:
– A few sentences of praise from customers
– Include photos and social media profile of the reviewer
– Provide a headline for each testimonial to catch the attention
7. Contact Page
Your contact page should include all the ways customers can get in touch with you. This includes your phone number, email address, and physical mailing address. You may also want to include your business hours.
You can also use a contact form instead of listing your email address. This helps to prevent spam. Or include both of them.
What to include:
– All of your social media accounts
– Include all the contact information such as phone & fax number, email address, mail address and business hours.
– Contact form (Optional)
8. Blog
A blog post is an individual web page on your website that dives into a particular sub-topic of your blog. If you don’t have a blog for your small business website, you’re missing out on a serious marketing tool. Your blog is one of the most affordable and effective marketing tools available to you. It can drive traffic and leads/sales and give your company a voice. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it.
If you’re not using a blog to share your company’s story, engage with your customers, and show off your expertise, you’re missing out on a valuable opportunity.
What to include:
– Recognize who is your target audience
– Think about what kind of topics should be included in your blog posts
– Think of what kind of language to be used while writing your blog
– Add social media widgets to allow visitors to share your blog posts
9. Press/Latest News Page
The media is a powerful tool that can help shape public opinion and drive business success. One way to achieve this is to create a media page on your website where you can post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments.
What to include:
– Links to download PDFs, photos and press releases
– Post your media kit or press kit
10. Privacy Policy
The Privacy Policy is important to every website. It describes how the company handle the information they collect when visitors visit your website, use your products or services, or otherwise interact with you.
What to include:
– What data do you collect and how it is collected
– How visitors can obtain a copy of the information you collect
– Whether or not the content will be shared, and if so, with whom
11. Terms & Conditions Page
Similar to the Privacy Policy page we mentioned earlier, it’s a must for every website as well. This is the page that is used to obtain the agreement from the visitor to agree to the “rules” listed.
What to include:
– Our website is governed by the laws of the United States of America.
– Our website’s intellectual property is protected by copyright laws.
– We are not responsible for or have control over third-party links on our website.
12. Sitemap Page
There are two types of sitemaps: XML sitemaps and HTML sitemaps. XML sitemaps are made for search engine bots and help them discover your content. HTML sitemaps are made for your human visitors. A sitemap page is a non-fancy index page that lists all the web pages you have on your website.
What to include:
– Include links to all of your web page, pages and blog posts
– Located in the footer throughout all of the pages of your website where possible
13. “Page Not Found” Page
“Page Not Found” also known as a “404 error” page is a page that your visitors get directed to when a webpage no longer exists, has moved, or has expired. You can customize your 404 error page any way you want to help improve the user experience for your visitors.
What to include:
– Include a link back to your homepage
– Or include a search form
Hope all these tips are able to help you well in planning what kind of information to prepare while developing your company website. If you need further assistance, welcome to contact us – Website Design Malaysia!
