5 Best Popup Plugins For WordPress Websites

5 Best Popup Plugins For WordPress Websites

5 Best Popup Plugins For WordPress Websites

Are you seeking the most efficient WordPress popup plugin?

Locating the ideal plugin for creating popups that convert website visitors into email subscribers and paying customers can be a difficult task. With so many WordPress popup plugins available, it can be confusing to decide which one is the best.

That’s why we have compared some of the most popular WordPress popup plugins in this article, so you can determine which one works best for your situation. Our analysis will show you which popup plugin is the fastest, has the most accurate tracking, and offers the most features.


3 Concerns While Choosing WordPress Popup Plugins

Using WordPress popups should be done thoughtfully. Poorly designed WordPress popups can be irritating and jeopardize both the user experience and your brand’s reputation. When selecting a solution, ensure it provides proper interactions, targeting, personalization, and conversion features for an optimal user experience.

Performance is another factor to consider. Many WordPress popup plugins rely on WordPress to track analytics, increasing server load and slowing your website down. This can result in decreased SEO rankings due to slower page speed.

Choose a WordPress popup plugin that has powerful conversion features while not slowing down your website. Additionally, make sure the plugin is compatible with your hosting environment. Poor coding can lead to advanced features like A/B testing and reporting not working.


The Comparison Between The Best WordPress Popup Plugins

Price Pros Cons
Bloom $89/year
  • Built-in templates
  • Dashboard
  • A/B testing
  • Speed
  • No visual customizer
Elementor Pro $49+/year
  • Page builder addon (great for Elementor users)
  • Easy to set up
  • Flexible creation
  • No testing
  • No analytics or tracking
Thrive Leads $67+
  • One-time purchase
  • Analytics
  • Speed
  • Poor ease of use
Sumo Free or $39/month
  • Free
  • Customized popups based on traffic source
  • Pre-built templates
  • Limited features
  • Traffic limit
Popup Maker Free or $16+/month
  • Free
  • Lots of features
  • Advanced triggers
  • No free exit-intent
  • No free analytics


A Brief Introduction Of Each WordPress Popup Plugin Mentioned Above

Now, with an understanding of the popup plugins available for WordPress, we can examine the advantages and disadvantages of each, as well as their associated costs.



1. Bloom

Bloom, a WordPress plugin created by Elegant Themes, one of the oldest commercial WordPress theme shops, is a popular popup maker. It can be used as a standalone plugin, allowing bloggers to easily create popups on their WordPress site.


Bloom offers a comprehensive selection of features to meet the needs of a reliable WordPress popup plugin, including:

  • Automatically generated lightbox popups
  • Various optin options such as sidebar, slide-in, and post signup forms
  • Targeting of posts and pages
  • Timing, scroll, and form submission triggering
  • Templates that are easy to customize
  • Integration with prominent email service providers


Bloom is a plugin for WordPress that runs on your site and uses its server resources, potentially impacting page loading times.

While it attempts to decrease the burden on resources by optimizing code and employing WordPress’s best practices, a busy website with limited resources may suffer from decreased performance.

Additionally, your caching plugin settings and features like A/B testing can be adversely affected.

Ease Of Use

Using Bloom’s drag-and-drop popup maker, creating optins is simple and intuitive. However, the multitude of display settings can be daunting as there are many options to choose from, making the user interface a bit overwhelming.


Bloom is available as part of an Elegant Themes membership, starting at $89 per year or $249 for lifetime access.


elementor pro

2. Elementor Pro

Elementor Pro is a well-known WordPress page builder, offering a drag-and-drop feature as well as popup capability. This makes it an excellent choice if you’d like plenty of design possibilities as well as a simplified visual builder for both your popups and web pages.


Elementor Popups shares the same user interface as the page builder, making it possible to use the same widgets and styling options for your popups, including buttons, countdown timers, email opt-in forms, etc. Like other plugins, it provides multiple popup forms, such as fly-ins and full-screen overlays.

Advantages of Using Elementor Popup Addon:

  • Ideal for those already using Elementor as a page builder
  • Quick and easy setup with pre-built popup templates
  • Flexible options available for size, position, behavior, and more
  • Possible to connect to an email marketing service

Disadvantages of Using Elementor Popup Addon:

  • No A/B testing is available
  • No popup analytics offered to help with tracking


Starts at $49/year.



3. Thrive Leads

Thrive Leads is a widely-used WordPress plugin for creating popups. It provides aesthetically pleasing popup designs and an effortless popup builder.


Thrive Leads is created to assist you in capturing leads on your WordPress website and expanding your email list. The following are some of the features:

  • Different optin types like lightbox popups, inline forms, 2-step optin, slide-in forms, and more can be used
  • Customize sign-up forms with a straightforward drag-and-drop editor
  • A/B testing and analytics for forms are available
  • Use page-level targeting like categories, tags, post types, and more
  • Compatible with all popular email services
  • Popups are mobile-friendly for small devices.


Thrive Leads offers a balance of performance and features, yet runs slower than some other options on our list. Since it is a WordPress plugin, the code is hosted on your WordPress site, impacting your hosting resources.

Additionally, depending on your hosting or caching plugins, features like reporting and A/B tests may not perform optimally.

Ease Of Use

Using Thrive Leads is easy and it provides various templates. Additionally, its popup generator has a drag-and-drop feature to let you customize your form.

Although it’s simple to show optins on your website, learning how to use all its features may be challenging for beginners. There are a lot of choices such as Lead groups, lead shortcodes, Thrive boxes and others that may not be self-explanatory so users will have to explore them to understand them.


Starting from $97 per year for a single-site license.



4. Sumo

Sumo is an outstanding WordPress popup plugin, but it doesn’t just stop there. It also provides a range of social sharing and analytics features, such as heat maps and scroll boxes. SumoMe is a comprehensive, standalone solution.


This free WordPress plugin gives you the ability to make popups and opt-in forms, with access to various styles and templates. It also allows you to connect with popular email marketing platforms, has basic A/B testing and stats for your forms, and even do some limited A/B testing in the free version, though it does come with the caveat of having Sumo branding attached to your popups.


  • No cost – Utilizing the limited features is free of charge, though a blue notification bar across the site is present in the free version which could be seen as unprofessional.
  • Target visitors according to traffic source – The premium version allows for customized popups depending on how the user reached the site.
  • Pre-made templates – Provided in the premium version, one can select from a list of pre-designed templates relevant to the popup goals.


  • Restricted features – Sumo is a multi-faceted product, thus lacking a variety of specialized features and targeting options for popups.
  • Visitor limit – If the website is receiving a high amount of traffic, the prices increase according to Sumo’s pricing model.
  • Pricey – The best features are found in the premium version, making it expensive for those needing a simple popup plugin.


Free or $39 per month (billed annually)


popup maker

5. Popup Maker

Popup Maker provides a great range of possibilities for what can be created, from opt-in forms and cookie notifications to video lightboxes and notification boxes. Its integration with WooCommerce is a major benefit, allowing you to target customers based on their carts, purchase history, and more.


  • No cost – Utilize this plugin without having to pay anything
  • Functionality – Even the free version has many features that you can take advantage of
  • Triggers – Add triggers based on clicks to your navigation menu, buttons, images, sidebars, etc.
  • Form builder integration – Seamlessly integrate your popups with popular contact form plugins like WPForms
  • Targeting options – Set up rules-based targeting and decide where to display your popup as you would with a higher-end popup maker


  • Exit intent – The exit intent feature is not free and is only available if you purchase a plan, and thus you might miss out on significant conversions without it
  • Popup analytics – Popup analytics to track your campaigns are not included in the free version of Popup Maker
  • Advanced targeting – Additional features such as advanced targeting conditions are exclusive to paid plans, and the expenses could accumulate at the cost of a premium plugin.


Free or $16 per month (billed annually)


How To Choose The Best WordPress Popup Plugin?

Selecting the right WordPress popup plugin is essential for your website as popups can be a powerful tool for growing your email list. When researching and evaluating the best options, make sure to look for a plugin that offers a wide range of templates, is user-friendly, and has a range of campaign types, customizable triggers, and integrations with your email service provider. In addition, the plugin should include exceptional customer support.

The setup process should also be taken into consideration – ensure it is simple and straightforward. Doing this will minimize the chances of your visitors being irritated with the popup, thus preserving the user experience on your website.

Still, having problems? you are welcome to contact us – Web Design Malaysia!

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