5 Ways To Improve Your Website’s SEO Ranking
SEO stands for Search Engine Optimization. A website without good SEO is like you open your shop in the jungle where nobody can see you. Therefore having a good SEO is very important for a website to collect leads and sales or to achieve other purposes.
The research found that there are 68% of online experiences begin with a search engine. And the top page listed in a Google search has an average click-through rate of 32%. — Refer to Pat Ahern
Let’s imagine if you’re not number one on the page, you will miss out on a third of potential traffic. The bad news is 75% of people never scroll past the first page of search engines.
Therefore, we must put effort into improving our website’s SEO!
Below are the 5 basic methods that we could improve the SEO by doing ourselves.
1. Publish Relevantly & Informative Content
Creating a blog on your website and providing informative content to your visitors is a good way to improve SEO. Because quality content is able to attract more traffic and improve your site’s authority and relevance.
While writing your blog, remember to identify and target a specific keyword phrase for each content page as well. You can think about how usually users will search on a browser, from there to choose your keyword.
2. Improve Website Loading Speed
Google will not recommend slow-loading websites to their users. Other than that, a slow-loading website will cause the visitors to lose interest in browsing your website. This will cause a high bounce rate on your website which will affect your ranking.
There are a few popular reasons that will cause your website to slow-loading.
- Low-quality hosting server
- Un-optimized images
- Coding too heavy
- Lack of a caching layer
It is important to check with your developer on how to improve the loading speed so your SEO ranking could be improved.
The most important metadata on your page is the title metadata. It is used to display the page titles at the top of the browser window and as the headline within search engine results.
If yours is a CMS website, then this shouldn’t be a big problem for you. Because the team has already developed an automated system to create the meta title for each webpage based on your page title.
Description Metadata is encouraged to have too. It is the textual description that is used to encourage people to enter. Therefore a good meta description can help to attract more visitors to enter your website.
4. Optimized Your links
To increase your website’s credibility, a good way to do is to attract links from other websites. This could improve your SEO ranking!
Always use descriptive keywords to attach URL, but not use “click here”. This is because “click here” has no search engine value. Therefore it is important to use descriptive text to attach the URL.
It not only improves SEO but also adds value to your site’s visitors.
5. Use Alt Text For Images
Search engines cannot “see” the images! They could only analyze by words. Therefore, to help the search engines to understanding the meaning of your images, the best way is to use Alt text.
The alt-text tool allows you to describe the details of your images. It’s the best way to help to improve your image SEO！
Looking for someone to improve your site’s SEO? Contact us today for more info~