How To Writing A Power Call To Action (CTA)?
Did you know that careful attention to CTA copywriting is the difference between brands that drive conversions and those that only drive traffic?
If you want your campaigns to be successful, you need to engage in strategic CTA testing to find out what works best for your business. For example, the landing page platform Unbounce boosted conversion rates by 90% simply by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
To help you create powerful CTAs for your own brand, we’ve compiled seven examples from high-performing companies. Learn what makes them so convincing, so you can apply these lessons to your own CTA writing.
What Is CTA?
A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” An example of a CTA is “click here”. — Ginny Mineo
Type Of Calls To Action
There are 5 common types of calls-to-action (CTA) you can use in your marketing:
- Lead Generation: Lead generation is a process of generating leads, usually in the form of contact information, from potential customers. In some cases, the lead generation process can also include the generation of sales leads. The goal of lead generation is typically to sell products or services to potential customers or to gain new customers or clients.
- Form Submission: With this CTA, users fill in a form with details in order to receive a free download or access to content.
- Read More Button: This button is usually an invitation to learn more about a product or service, and it usually takes the user to a landing page dedicated to that offer.
- Product or Service Discovery: This CTA offers a preview of your product or service, and includes a button or link to a landing page or any pages that consist of your products/services’ details. The CTA might read “discover more,” “explore,” or similar prompts. If you’re on social media, the button may read “Shop Now” and usually will direct to the product page.
- Event Promotion: Use words and terms that provoke an emotional response or build on your enthusiasm about the event. For example: instead of “Sign-Up”, you can use “Party With Us”.
How To Write A CTA That Works?
1. Be Direct
Stop playing games and get to the point. Your website is for business, so be direct in your approach. Tell your visitors precisely what you do and what you want them to do.
Keep the action simple, short, and strong. Make sure there is no ambiguity so your visitors know exactly what to do next. Examples of direct language include ‘get started,’ ‘sign up,’ ‘submit,’ or ‘download.’
2. Be Unique
The most important thing for any marketer is to differentiate themselves from their competitors. This can be done in many ways, but finding something unique that makes your call to action special is crucial.
It could be something as simple as a unique offer or something that aggravates a problem that your target market is facing.
For example, we can use the “I want to…” call to action, to create the desire of the customers on solving their problems.
3. Use Actionable Language
Some verbs and phrases are stronger than others. Use action words that compel your visitors to do what you want them to.
For instance, “Call us today for a free sample” is a good call to action because it is actionable. You are giving clear direction to the reader using the verb “call.”
In contrast, something like “Give us a call for a free demo” is a less desirable call to action. Even though the verb “give” is actionable, its meaning is usually associated with handing a tangible object to someone, rather than making a phone call.
4. Be Urgent
Adding a sense of urgency to your call to action can help increase conversions by making visitors feel like they’re missing out on a great opportunity if they don’t take action now. You can do this by using language like “now,” “today,” or “immediately” in your call to action, or by showing an introductory price that will go up after a certain amount of time.
5. Make It Easy
If you want your visitors to convert, make sure your call to action is simple and easy to follow. Provide your phone number or email address, and tell your prospects that converting is quick and easy.
If you are offering something free, such as a free sample or a free demo, make sure to mention that in your call to action. Similarly, if you want your visitors to sign up for your newsletter, make sure the process is quick and easy.
Use a call to action like “sign up in less than 60 seconds.”
The most powerful advice for designing the best call to action is to A/B test. Test the effects of altering the variables we’ve presented, and implement the combination that gives you the best results. There are many kinds of tests you can perform, and small changes could make surprisingly big differences!
The best way to improve your copywriting skills is to practice, practice, practice. Experiment with different techniques and see what works best for your audience. The more you practice, the better you’ll become at creating persuasive calls to action.
If you’re struggling to write an effective call to action that will attract visitors and convert them into customers on your website, our experts at WoWoNiNi can help. We’ll advise you on the colour of your CTA, how to make it consistent with your website’s colour scheme, and what essential elements to include.
We’ll also help you come up with an effective call to action phrase and make sure your call to action is strong and effective.